- (Photo: Luis Palau Association/Brian Long)
The Luis Palau Association hosted a five-night call-in TV event aimed at the Spanish-speaking world last week, answering questions about faith and reaching millions of people.
Evangelist Luis Palau offered his biblical advice on Enlance Television between Dec. 3-7, which was broadcast in more than 23 nations and, along with his off-stage panel of trained counselors, took over 680 calls last week.
"It's always hard to know viewership with television," Jay Fordice, Creative Director of the Luis Palau Evangelistic Association, shared with The Christian Post. "I believe the network estimates as many as 100 million potential viewers each week. Even low estimates would put actual viewership in the millions."
A press release about the evangelistic week said that Palau answered all sorts of questions that varied immensely, touching on topics from anxiety to substance abuse. Palau, whose ministry is said to have reached more than 1 billion people throughout his lifetime of outreach, rooted his advice in the importance of having a personal relationship with Jesus Christ.
"This model for outreach was first launched as 'Night Talk' with Luis Palau in 1965 in Quito, Ecuador through the partnership of HCJB Global," Fordice added. "Through the years, this unique, live call-in radio and television broadcast has played a major role in our evangelistic campaigns in multiple languages and multiple regions – including similar efforts in Europe, Asia, the South Pacific, and the United States. This specific campaign came about through the invitation of our good friends at Enlace Television and made perfect sense given Dr. Palau's long-standing ministry presence in Latin America."
Palau has reached people from all corners of the world and from all backgrounds. Earlier this year, more than 20,000 people participated in TiranaFest 2012, a massive evangelistic campaign staged in the formerly atheistic state of Albania in Eastern Europe.
"By the time our festival week had reached its conclusion, well over 2,300 people had made decisions to follow Christ. The primary change in approach that we took was to try and eliminate 'church language' from our advertising and our messages. It was not that common Christian terms would have been offensive, but in most cases would not have been understood by people who have not been exposed to the message of the Gospel," Randy Burtis of the Luis Palau Association previously told CP.