Microsoft's plans to take the tablet market by storm could have been thwarted by a faulty presentation made by the company's president of Windows and Windows Live Division Steven Sinofsky.
In his attempts to display some of the new Windows 8 Surface tablet's finer features including its own Netflix app, Sinofsky touched the device's screen and unfortunately, it did not respond.
The frozen tablet stayed that way until he snuck off to grab another model behind the podium.
Microsoft created a lot of hype for this Surface tablet, but this freezing incident certainly will turn many tech enthusiasts off from purchasing it.
No one likes when their smartphone, iPod, computer or tablet freezes. And as for the statement "any press is good press," that gets thrown out the window in a situation such as this one.
Apple might just have their work cut out for them this time around, however.
Microsoft plans to launch its Windows 8-powered Surface tablet in the near future as answer to Apple's extremely successful iPad.
The company will release two versions of the device including one powered by an ARM processor that is more like a traditional tablet running Windows RT, and the other will be powered by Intel's 22nm Ivy Bridge chips running the desktop version of Windows 8.
The Windows RT version will be 9.3mm thin, and will weigh 1.5lbs. It features a built-in kickstand and is the first PC to have a vapor-deposited magnesium case. Both a 32GB and 64GB model will be released.
The Intel-based Surface model will run Windows 8 Pro. The tablet will be 13.5mm thick, and weigh 1.9lb. Its features include USB 3.0 support, built-in kickstand, magnesium casing and will ship with either 64GB or 128GB of internal storage. This version will also feature digital ink support through a pen that magnetizes to the body of the device.