The New Jersey Nets will be moving into Barclays Center arena in Brooklyn sometime during September 2012, and leading the charge through promotions and concerts is part owner, Jay-Z.
Hip-Hop mogul, music superstar, and sports enthusiast, Shawn "Jay-Z" Carter has plans to overtake the Knicks and make Brooklyn the Mecca of New York basketball.
The Daily News is reporting that Jay-Z hopes to perform at least eight shows at Barclays Center next fall to help generate buzz in the new arena.
In a live interview during Fox 5 NY's "Good Day New York" on Monday (September 26), Jay-Z appeared at the construction site to talk about his vision for the new Nets and the arena.
Jay Z said of the move, "It's great, I have a reason to come to Brooklyn often, which is fantastic for me because this is my foundation.”
The new building has already impacted the surrounding area in a major way by providing new jobs for people.
Jay-Z expressed his love for his home borough through a song by his now deceased friend, the Notorious B.I.G. "Biggie had a line, 'Spread love, it's the Brooklyn way.' It's just how we feel, it's a deep love we have for our heroes."
"I'm going to open the building with a concert – or a couple of concerts actually," he said to Fox 5. "It's going to be more than about basketball; it's an entertainment arena."
Starting in the late 80s as an underground rapper from the area's Marcy projects, Jay-Z rose to prominence in the mid 90s when he began chronicling his life on the streets as a drug dealer before finding success as an influential rapper. Now the rapper finds himself a family man, with one child on the way with fellow entertainer, Beyonce Knowles.