Nintendo's stock is on a steady climb after it hit a two-year high, raising four percent as the 3DS is selling well in the U.S.
Other reasons for Nintendo's stock jump is China's removal of the video game ban, and the Wii U's up coming original games.
"The stock is up from mixing all these factors," strategist at Okasan Securities Co, Takashi Oba said. "The stock is in an upward trend. There may be some investors who are forced to buy back the shares."
With the release of Nintendo's Animal Crossing: New Leaf the company had the highest selling video game of June. Also, the 3DS sold 225,000 units last month.
A few years ago the 3DS was considered a failure, and now it is on top with the big consoles. Nintendo is hoping the Wii U will have similar success.
In addition to this, the Wii U eShop is running a promotion where if a user spends $50 or more on their network account, they will receive bonus credits toward a future purchase.
The promotion is only for North American users and will last until 3 a.m. July 29.
If $50 is spent, the user receives $5, and if $100 is spent, the user will get $10.
The redeem code will be sent via the email attached to the Nintendo network account on Aug. 2, according to Polygon.com.
Perhaps the special is to encourage gamers to purchase the Wii U's next up coming titles, "Pikmin 3," "The Wonderful 101," and "Rayman Legends." "Pikmin 3" comes out in the U.S. on Aug. 4.
"Pikmin 3" will launch in the U.K. on July 26, and on July 27 Nintendo will be holding an event in London at the South bank Observation Point to celebrate the release.