Although the Kindle remains Amazon's #1 selling item, among e-Readers, it seems to be #2, second to Barnes & Nobles' Nook.
Published in Consumer Reports' latest article, the Nook has, for the first time, scored better than Amazon's Kindle successfully digging itself out of its first version setback back in 2009 that threatened to tarnish its image among e-Book consumers.
But why is the Nook scoring better than the Kindle according to the report?
Basically, because it allows users to freely borrow e-books from public libraries, something Amazon hasn't made available in the Kindle, yet.
Why is the Nook better than the Kindle according to tech analysts?
Because it fits in your pant's back pocket (fancy way to say smaller), it's lighter, it's one-hand operable, and did I mention it's touch-display based instead of key-buttons based?
Enough said. Bring in the consumer comments:
Touch screen makes it easier to use than those Kindle buttons getting in the way. The ePub format is more widely used than the proprietary Kindle format. I'd say it's a LOT better than the Kindle. The reason you'd buy one of these devices over the versatile iPad is that you can read e-Ink ereader in the sun. The size of an e-Reader makes more sense than a monstrous 10 inch iPad. - NedNedson
I wish that kindle could expand a graphic larger than it does. I have a fantasy novel map that covers 2 pages in the book. In the kindle format the map is squeezed down to a single page and cannot be expanded. It's difficult to make out the locations on it. -svann
I tried both Nook and Kindle. On an international trip to various countries, the Kindle won me over. I got free 3G internet all over the world. Not only read my books, I could also check/update Facebook/Twitter and check my email without having to purchase internet. The interface was not the best but it worked almost everywhere without any issues. As long as Amazon offers this service, I'll always be a Kindle fan. -telveer
These readers are made from plastic which requires oil to make. Stick to paperback and plant a tree! -browneyes4u
One problem. Books are more expensive at Barnes and Noble. I've compared prices many times and find them cheaper at Amazon consistently. Inventory stinks at Barns. You have to take the books into consideration not just the device. -MacBlume
-2 Extra Comments-
I want (1) long battery life, (2) full screen touch screen, (3) compatibility with multiple file formats, (4) no ability for the vendor to manipulate content of my unit once they've sold that content to me, (5) did I say long battery life? I want long battery life. I don't care about web access, cell access, or any other frills that detract from LONG BATTERY LIFE. Is it clear, guys? :-)
We still need a standard ebook reader format, so all ebooks would be universal and able to be read on different readers. I don't want to buy ebooks that keep me locked into a single company. -snakyjake