The People for the Ethical Treatment of Animals organization, known as PETA, is praising Jay Z and Beyonce for their decision to become vegans for 22 days.
"PETA praises Jay Z and Beyoncé for getting animals off their plates for 22 days and hopes that this great spiritual exercise will open their eyes to the suffering of all animals-including the wonderful ones who are killed not for the table but for a coat, a belt, or a bag," a PETA representative said, according to Yahoo! omg! reports.
Jay Z took to his Life + Times website just before his 44th birthday on Dec 4 to let fans know about his decision to go on a spiritual cleanse with his wife and singer Beyonce.
"Psychologists have said it takes 21 days to make or break a habit," the rap mogul wrote on his blog, Life + Times. "On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based."
The rapper, born Shawn Carter, spoke about the spiritual aspect of the cleanse.
"There's something spiritual to me about it being on my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day… It just feels right," Jay Z wrote.
Still, the rapper admitted that he had not fully thought out the idea of what he wanted to do after Christmas with the cleanse.
"So you can call it a spiritual and physical cleanse," he wrote. "I will post my progress… I don't know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We'll see… Best of luck and health!"