Target is offering a special bundle package for people who pre-order Pokemon X and Y from their stores before the game's 3DS release date of Oct. 12.
The retail chain will be giving out Pokemon pin badges of legendary Pokemon Xerneas and Yveltal reports Nintendo-Insider.
Other stores are offering Poke Balls, posters, art books, and figurines of the characters.
A demo for Pokemon X and Y was recently released, and through the short clip gamers got a glimpse of some of the brand new features in the game.
For starters, Game Freak added Mega Evolutions to the characters, which can be activated through a special Mega Stone.
Only select Pokémon will be able to transform into a "Mega" form, and will require their own significant Mega Stone. According to the game company, these new mega evolved Pokémon will be much stronger in battle.
Another new feature will be the player's ability to ride their Pokemon in the same fashion as when the main character rode a bike in the previous games.
Lastly, for the first time, the player may decline a battle initiated with another trainer. Whereas before the gamer had an option to run, but only if he was of a higher experience.
The demo is from Gamescon 2013, and starts the game off with an explanation by one of the game's professors. The character is then given a Mega Stone and the Pokemon, Mewtwo.
IGN reports a cool feature of the game is the ability to build relationships with the Pokemon. On a separate almost mini game like screen, the Pokemon can be pet and fed macarons. The Pokemon can even react to the player's silly faces through the 3DS camera.
Nintendo released a trailer showing off three new characters: Mega Ampharos, Mega Absol, and Mega Mawile, which added to Mega MewTwo, Mega Lucario, and Mega Blaziken.
In the game's universe, players capture these Pokémon to train and battle against other opponents. In an RPG style of play, the stronger your Pokémon gets, the more it will level up. Once one of these creatures reaches a certain level, they evolve into a stronger form of themselves.