A Rasmussen Reports poll shows that 13 percent of likely voters support a boycott of Chick-fil-A after the company's president expressed support for traditional marriage. Thirty-one percent of likely voters said they will participate in the counter-boycott by eating more often at Chick-fil-A.
Sixty-one percent hold a favorable view of Chick-fil-A, including 40 percent who are "very favorable," while 31 percent hold an unfavorable view, including 14 percent who are very unfavorable.
Republicans and conservatives are more favorable toward the company than Democrats and liberals. Fifty-five percent of Republican voters plan to eat at Chick-fil-A more often to show their support while 21 percent of Democrats plan to boycott the restaurant chain. Similarly, 84 percent of conservatives and 58 percent of moderates view the chain favorably while 63 percent of liberals hold an unfavorable view of Chick-fil-A.
The controversy began last month when Dan Cathy, president and COO of the company, said in an interview, "We're inviting God's judgment on our nation when we shake our fist at him and say we know better than you as to what constitutes a marriage. And I pray God's mercy on our generation that has such a prideful, arrogant attitude that thinks we have the audacity to redefine what marriage is all about."
Some gay marriage advocates accused Cathy of "hate speech" and called for a boycott of the company. Some mayors even suggested that they would ban the company from their cities.
In response, Mike Huckabee, a media personality, former Arkansas governor and former presidential candidate, called for a counter-protest "Chick-fil-A Appreciation Day" on Aug. 1. Reports across the country were that the restaurants were packed that day, with long waits. In some cases, the restaurants were running out of food.
The Aug. 6-7 survey of 1,000 likely voters has a plus or minus three percentage point margin of error.