- (Photo: Reuters/Brendan McDermid)
Sony revealed that five different launch bundles for the PlayStation 4 will be arriving in the U.K. next month.
Confirmed bundles so far are Killzone: Shadow Fall Special Edition or Watch Dogs with the console for £399. Another bundle is for two games, Killzone: Shadow Fall Special Edition and Driveclub for £439. The final option is the known bundle announced in August, Killzone: Shadow Fall Special Edition, along with another Dualshock 4 controller and the PS4 camera for £449.
Amazon is also offering a Battlefield 4 bundle, which includes the game, but not the camera, for $399.
Initially, Sony felt they did not need to offer bundles to outdo the Xbox One. So these bundled packages are either them taking back what they said, or just a way to gather more interest in the long run.
"Platform holders and publishers run pre-order campaigns, and if you need to increase momentum then they dial it up a little bit with some promotional stuff, it's a rational thing to do. But do we need to do that? No," SCEE President Jim Ryan said to MCV concerning Microsoft's European FIFA 2014 Xbox One bundle a few weeks ago.
PlayStation 4 already has over a million pre-orders sold.
"We have learnt a lot of lessons from last time around. There were a number of things we did on PS3 that we would not knowingly repeat. We sat and reflected and soul searched a lot. And we decided early on that we wanted to be single-minded in our pursuit of the gamer with PS4," said Ryan. "From the start, people have had a clear idea of what PS4 stands for and they can either take it or leave it, and it seems like lots of people want to take it. There's no ambiguity. There's no confusion. And it has helped us gain momentum ahead of launch."
The PlayStation 4 launches Nov. 15.