The PS4 will no longer be available for pre-order in the U.K. and may not be able to be ordered until after the launch.
"Please note– due to high demand, orders placed for this PlayStation 4 console from August 6 may be received after release date. We will ship orders as soon as we receive sufficient inventory," Amazon U.K. said in a statement.
Other places such as CVG are saying the shortage is a nationwide limitation, and PlayStation Lifestyle said there is a chance people will not have the system by Christmas.
"You can still pre-order PS4 with us in case we receive cancellations and can fulfill your order for launch," said U.K. retailer ShopTo to EuroGamer, citing that message was passed down from Sony to every European video game carrier.
Amazon stated they were selling around 2,500 consoles a minute during the E3 Conference. PS4 is currently in the no. 3 spot on Amazon U.K. for best-selling console. The Xbox One is at 14.
In another attempt to further the gap between the PS4 and Xbox One, Sony is rumored to be bundling a package that contains both the PS4 and it's handheld counterpart, the PS Vita, for the same price as the Microsoft console.
Xbox One will be $500 at launch while the PS4 will retail for $400. The Vita goes for $250, but is due a price cut after being around for two years already.
For right now, the bundle package is just a rumor, reported Geek.com, but along with many of the other options available from Sony, would seem like a great option and something to really put them over.
The PS4 will be able to utilize their handheld Playstation Vita as a controller for select games on the new console, according to a Sony executive, which also makes the pairing a good idea.