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PS4 vs. Xbox One: PlayStation 4 Does Not Need Pre-Order Bundles to Outsell Microsoft, Says Exec

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By Justin Sarachik , Christian Post Reporter
September 17, 2013|2:57 pm

The PS4 is not concerned with the Xbox One's pre-order bundle specials because they feel their product is good enough that people will buy it on their own.

  • Andrew House, president and Group CEO of Sony Computer Entertainment, speaks during the unveiling of the PlayStation 4 launch event in New York, February 20, 2013.
    (Photo: Reuters/Brendan McDermid)
    Andrew House, president and Group CEO of Sony Computer Entertainment, speaks during the unveiling of the PlayStation 4 launch event in New York, February 20, 2013.
  • Xbox One
    (Photo: Reuters)
    Xbox One Console

"Platform holders and publishers run pre-order campaigns, and if you need to increase momentum then they dial it up a little bit with some promotional stuff, it's a rational thing to do. But do we need to do that? No," SCEE President Jim Ryan said to MCV concerning Microsoft's European FIFA 2014 Xbox One bundle.

PlayStation 4 already has over a million pre-orders sold, and is currently marketing a GTA5/PS3 bundle, but nothing so far for the PS4.

"We have learnt a lot of lessons from last time around. There were a number of things we did on PS3 that we would not knowingly repeat. We sat and reflected and soul searched a lot. And we decided early on that we wanted to be single-minded in our pursuit of the gamer with PS4," said Ryan. "From the start, people have had a clear idea of what PS4 stands for and they can either take it or leave it, and it seems like lots of people want to take it. There's no ambiguity. There's no confusion. And it has helped us gain momentum ahead of launch."

One area Sony has improved is their online play. Since Xbox Live, Microsoft has dominated all facets of online gaming.

"The quality of online experience is becoming increasingly important. We feel we've learned a lot in that area, because we were frankly poor in the beginning. And now we have come a long way in catching up and we are going to make a further step-change come PS4 launch," Ryan explained.

Reports have also surfaced that the PS4 is 50 percent faster and more powerful than the Xbox One.

An anonymous source told Edge Online that the difference between to two in terms of power is "significant" and "obvious."

Xbox One tried to combat these rumors but upping the console's clock speed, but according to the anonymous source, "the clock speed update is not significant" and "does not change things that much."

Follow Justin on Twitter - @JSarachik_BRMag
 

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