Sony and Microsoft are pulling no punches when it comes to competing for console supremacy with the PS4 and Xbox One, and now the gaming companies are trying to win buyers stomachs.
Sony recently announced a three-year partnership with Taco Bell that will see the restaurant providing unique codes in their $5 Buck Box combo meal that could land a customer one of 4,000 PS4's being given away along with a year long subscription to PlayStation Plus.
Microsoft has teamed up with Mountain Dew and Doritos for the "Every 2 Minutes" challenge that has customers buying the products, collecting points, and then taking part in an online auction to win Xbox One.
The two consoles at a glance offer almost the same exact things. The differences that come into play are the in the marketing strategies of the companies. Xbox One has been shown off as a next generation do-it-all machine that watches football, has its own cable, and plays games. The PS4, while doing the same things, has been focused on the games and quality of product.
Xbox One has back tracked on policies or contradicted itself many times in these final months before launch while the PS4 has stayed strong and swayed Xbox only people to their side.
"Sony clearly has the momentum from pricing and the perception that they are the more consumer friendly platform," said Baird Research analyst Colin Sebastian to WKYC.com.
The PS4 has more games available for launch day, including more exclusives.
Sony announced 33 titles to Microsoft's 23, and is offering more exclusive games.
PS4 games announced according to Forbes are: Assassin's Creed Black Flag, Battlefield 4, Call of Duty: Ghosts, Driveclub, FIFA 14, Just Dance 2014, Killzone: Shadow Fall, Knack, LEGO Marvel Super Heroes, Madden NFL 25, NBA 2K14, NBA LIVE, Need for Speed: Rivals, Skylanders: Swap Force, and Watch Dogs.
Available for download only is: Basement Crawl, Blacklight, Contrast, Counterspy, DC Universe, Doki-Doki Universe, Flower, Hohokum, Minecraft, N++, Pinball Arcade, Planetside 2, Pool Nation Extreme, ResoGun, Super Motherland, Tiny Brains, War Thunder, Warframe.
Xbox One day one games include: Assassin's Creed IV Black Flag, Battlefield 4, Call of Duty: Ghosts, Crimson Dragon, Dead Rising 3, FIFA 14, Fighter Within, Forza Motorsport 5, Just Dance 2014, Killer Instinct, LEGO Marvel Super Heroes, Lococycle, Madden NFL 25, NBA 2K14, NBA LIVE 14, Need for Speed: Rivals, Peggle 2, Powerstar Golf, Ryse: Son of Rome, Skylanders: Swap Force, Watch Dogs, Zoo Tycoon, and Zumba Fitness: World Party.
Microsoft said the new Halo game and Titanfall will be coming in the few months after launch, which will help bolster their original content.
Forbes reports that although the consoles may share many games, certain titles will favor specific consoles. They cited Call of Duty: Ghosts leaning toward the Xbox One while Assassin's Creed will be geared to the PS4 more.
PS4 launches on November 15 while the Xbox One comes on November 22.