Let me humbly admit that I may have had a Starbucks latte in my hand on the morning my staff told me the unfortunate news. Starbucks doesn't want my money anymore.
Starbucks CEO Howard Schultz sent a clear message that he does not care about the business of anyone who believes that marriage is a sacred covenant between a man and a woman, pointedly telling one such investor at Starbucks' annual shareholders meeting, "You can sell your shares in Starbucks and buy shares in another company."
Throwing sound business principles out the window, Schultz essentially stated, "I do not want your business." Seeing as this outburst reportedly followed Schultz's statement that he wanted to "embrace diversity of all kinds," it's clear his diversity does not include individuals who uphold the institution of marriage. So what are conservative coffee connoisseurs to do? This dilemma has left many believers and non-believers questioning if a boycott would be effective or even "Christian."