The Salem Web Network has completed its acquisition of Christian video-sharing website GodTube.com and social networking site Tangle.com, according to a representative for the network.
The deal, which was finalized on Thursday, will be announced by the Salem Web Network this coming week, according to Kristie Rutzel Wahlquist, Salem’s director of SEO and Marketing.
The two new additions will add more weight to Salem’s already lengthy portfolio of faith and family-themed content sites, including Crosswalk.com, Christianity.com, OnePlace.com and CrossDaily.com, among others.
“Both of these brands have pioneered new content and community interaction in the faith-based market and give Salem a strong presence in the rapidly growing web 2.0 video and social networking space,” commented Salem Web Network Senior Vice President Tom Perrault. “We are excited about adding these sites and combined audience to our network, and we have plans to aggressively grow both over the next several years.”
Salem’s announcement comes less than two months after GodTube.com officially reopened, having been gone since turning over to a new name and URL, Tangle.com, about a year ago.
With Tangle.com having developed into a social networking site over the past year, GodTube was able to be reborn – a move that makes sense considering the site’s fast growth in the first two years after its initial launch in 2007. GodTube.com reportedly reached 2.7 million users monthly before turning over to its new URL.
"There is a great amount of brand loyalty to GodTube.com from the visitors to the site,” said Trey Bowles, CEO of Big Jump Media, parent company of both GodTube.com and Tangle.com.
“[A]nd we plan to grow the site offering and continue to provide a place online for Christians to come find, view and share encouraging and inspirational content across the Internet," he added after GodTube.com’s resurrection.
Regarding Salem’s recent purchase of GodTube and Tangle, Rick Killingsworth, the network’s Executive Vice President of New Media, said the sites would fill a significant gap in the network’s content offerings – that is, professionally produce and user-generated videos.
“This acquisition gives us the leadership position overnight, while also opening up significant new multi-media advertising opportunities,” he commented.
Presently, GodTube.com and Tangle.com reach over 2 million visitors a month, with millions of page views, and maintains over 800,000 registered users. The sites provide a place for Christians to connect, watch and share videos, access the top singers in Christian music, read the Bible online through the Online Bible, and upload prayers to the Prayer Wall and network with friends