At the start a disclaimer is posted stating, "This is a simple, logical video. No aliens, holigrams [sic], rituals or anything like that, just facts."
Benjamin Radford, author of "Media Mythmakers" and deputy editor of the Skeptical Inquirer, has said, according to the Huff Post: "The video begins with something that really everybody can accept -- 'We are just raising questions. The whole subject is framed like, 'Don't look at us, we're not saying this crazy stuff, we're just asking questions.'"
He added, "The classic conspiracy theorist sees the hidden hand in everything. Nothing is as it seems. There's something bigger that's going on. They don't know where it is, but they are willing to tantalize people and throw out any number of suggestions, which are oftentimes contradictory."
The Huff Post also spoke to David Mikkelson, founder of "Snopes.com": "In any kind of disaster or tragedy like this, if you go through things with a fine-toothed comb, you will find a number of contradictory statements. Of course most of them are cleared up within a few days of the initial reporting, but it's not something you're going to see in these [conspiracy] videos."
The video points to discrepancies in reports to do with the guns used in the shooting, with a rifle said to have been used by Adam Lanza in the school, but then later found in the car. It was reported later than there was a separate shotgun in the trunk of Lanza's car.
The hoax video also claims that some of the grieving parents are actors, and do not act appropriately following the horrific event.
The video maker also points to a number of memorial and fundraising websites for the Sandy Hook shootings set up a number of days before. However, some have suggested that search engine results do not always reflect accurately the date things first appeared on websites.
Towards the end of the video the truther commentator suggests there is an agenda why this "hoax" had been set up; to "disarm" Americans of their guns, and erode their Second Amendment rights. The video flashes up numerous articles, including one from The Christian Post, reporting on gun control proposals, and the debate surrounding new legislation on gun laws.
The video invites viewers to research the facts themselves and to look out for more postings in the future as more information emerges.
Of course, many have rebuked the original video, calling it "insensitive" to the families involved in the tragedy, and especially those highlighted in the video as allegedly not grieving enough or in the appropriate way.
The second video, however, addresses doubters who have rebuked their first video, and posts a message towards the end of the new video stating: "It's not fair to label a group as "Truthers" or "Conspiracy Theorists". That implies they are over the top, crazy, and against everyone else. These are millions of everyday people that deserve answers to their questions. And it seems by labeling them like that, it's easier to dismiss them and not have to look at the facts."
The new video also highlights a "response to the original video" which states: "I want to thank you guys for doing what you are doing. I personally know people that were affected by the tragedy and they are looking for answers as well."
The makers also say another video will be coming out ASAP.
Here is a video of the new second Sandy Hook hoax conspiracy theory video:
Here is a video of the first Sandy Hook hoax video that has received more than 11 million views: