Sarah Silverman has joined forces with Michael Cera and several other comedians on a comedy channel via YouTube this week.
Entitled "JASH," the channel also features comedians Tim Heidecker, Eric Wareheim, and Reggie Watts. JASH is an acronym for "Just Attitude So Hey."
The channel was unveiled during the SXSW festival in Austin, Texas on Sunday, according to Deadline. JASH will provide financing, editing facilities and other resources for comedians, and came complete with an "epic" comedic introductory video on Sunday.
"When Google YouTube approached me about this JASH venture I was like what and now I'm like when and why," said Silverman during the clip.
Cera is best known for his roles in "Juno" and "Superbad," among many others.The 24-year-old actor joked about his role with JASH.
"I mean yeah is doing work for the internet a step down for me? Yes, but you know, sometimes you have to step down and get your feet wet," said the star during the intro video. "Your feet learn ok this is the new arrangement, we better get real comfortable."
Watch the video here.
With over almost 50,000 views on YouTube since its launch on Sunday, Jash's intro video has made waves online.
"A lot of people have been asking about what is JASH," the Twitter account for Jash posted. "Simply put, we're a place for really great stuff made by really great people."
"Heidecker. Wareheim, Silverman. Cera. Watts. #JASH, you have my infinite attention," wrote a Twitter user Ryan.
Pete added, "Looks pretty funny."
A second video is slated to hit YouTube on April 8.
The Google-funded collaboration will offer comics a place to produce new material online.
"We each have pages within Jash and we each can curate those pages," Silverman told The Hollywood Reporter. "This is what we think is funny. It may not be your cup of tea, but there's no testing involved, there's no second-guessing of what a 14-year-old boy would like. It's just a place to do stuff and fail or not fail."