Spreading the Social Media Gospel
The uber popular Jesus Daily Facebook page has more than 27 million "likes" and attracts thousands of new followers from around the world every day. What's the magic behind its growth? One could point to the viral posts of videos of "adorable" babies and pets, personal affirmations, and Bible quotes (sometimes accompanied by haunting images of Robert Powell à la 1977's Jesus of Nazareth). But, according to the doctor who founded Facebook's most-engaged religious page, its ballooning growth and global reach essentially come down to good old fashioned mathematics, specifically probability and statistics.
"A lot of those techniques I learned in the medical research field, I simply applied to the Jesus Daily page, in terms of, for example, testing different times of day of posting Christ facing this way versus that way, etcetera and on and on. I treated the page as I would a medical clinical trial. I think what we learned from that has really been priceless in terms of keeping our engagement high in order to continue to spread the Gospel," said Dr. Aaron Tabor.
