'Think Like A Man' is Number 1 at Box Office; Made $33 Million

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By Benge Nsenduluka , CP Reporter
April 23, 2012|9:42 am

The newly released film "Think Like A Man," which is based on Steve Harvey's dating-advice bestseller, has landed the number one spot at the Box Office during its opening weekend.

The romantic comedy surpassed "Hunger Games," after four weeks at number one, and exceeded sales expectations accruing $33 million, according to the LA Times.

"Think Like A Man" was competing against The Warner Bros. drama "The Lucky One," starring Zac Efron which opened at No. 2 and raked in $22.8 million.

Produced by Glenn S. Gainor and directed by Tim Story, the film reportedly cost $13 million to make which was made back on Friday, its opening day.

"It was a wild ride. It just got better and better as the night went on Friday. Then to be up so much on Saturday," Rory Bruer, head of distribution at Sony told the Boston Herald.

The movie was initially projected to gross between $17 million to $24 million, as was "The Lucky One," although revenue was almost $10 million greater than expected, according to Reuters.

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The film features a predominantly African-American cast and is based on four interconnected men whose love lives are shaken up after the ladies they are pursuing begin taking advice from Harvey's renowned book in a bid to find long lasting and true love.

When the men realize that they have been betrayed by one of their own, they conspire using the book's insider information to turn the tables and teach the women a lesson of their own.

The cast includes Steve Harvey, Chris Brown, Meagan Good, Kevin Hart, Kelly Rowland, Lala Vasquez, among others.

The demographic of viewers was made up largely of a female crowd, with at least 62 percent being 30 or older, who praised the film, according to market research firm CinemaScore.

The film has received mixed reviews and while some critics remain unimpressed with the plot line, others have applauded the cast for their exceptional performances.

"While the outcomes of the individual romances portrayed are fairly predictable, the chemistry among the cast members makes this more entertaining than most ensemble rom-coms," USA Today's Claudia Puig wrote.

 

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