Tracey Edmonds launched a YouTube faith-based channel with a lineup of Christian programming on Easter Sunday, and recently revealed that she has no qualms with competition from the rising genre of reality television.
Edmonds, the 46-year-old film executive who launched AlrightTV on YouTube last month, spoke with Sister 2 Sister magazine's May 2013 issue about her line of programming competing with the popularity of reality TV shows.
"I'm in a whole different lane. My programming is uplifting and funny and entertaining," Edmonds told Sister 2 Sister. "I don't even have to worry about reality shows. If that's what you're looking for, you know where to find that. If you want to laugh, feel good, be uplifted and feel positive about life, then you tune in to AlrightTV."
Still, Edmonds noted that reality television stars often have to deal with pressures to remain relevant in the genre.
"..The sad thing is that when you sign on to do a reality show, you've got to make some noise in order to keep your role on there," Edmonds told Sister 2 Sister.
Edmonds is best known as the CEO of Edmonds Entertainment Group, which she formed with her ex-husband and music mogul Kenneth "Babyface" Edmonds. As a film executive, the Alright TV founder has produced well-known movies like "Soul Food" and "Jumping The Broom" with the likes of Bishop T.D. Jakes.
Earlier this year, Edmonds described her vision for Alright TV in an interview with The Christian Post.
"Alright TV will serve as a safe haven to entertain families of all ethnicities and economic backgrounds," Edmonds told CP. "Programming will center around comedy, relationships and other topics that will make people feel good and laugh about life."
For the film executive, producing content with Christian themes was an important factor driving her to create the channel.
"I want to produce a value driven channel with positive Christian morals. I remember meeting with Robert Kinsel (the) YouTube executive in which we were discussing the success of YouTube's premium channels," Edmonds told CP. "He asked if I thought something was missing and I pitched him 'Alright TV' right there. My idea did not have a name but I knew that a platform to inspire and encourage people to live a higher purpose is what was needed."