My son, Jess Rainer, and I recently spoke in Texas on the topic of the Millennials, America's largest generation of nearly 79 million persons. Because we co-authored a book entitled The Millennials, we have had the opportunity to speak on the subject on many occasions.
We reminded this audience in Dallas of the birth dates of this generation, 1980 to 2000, and then proceeded to share our research. We had commissioned LifeWay Research to survey 1,200 of the older Millennials; the researchers did an outstanding job. We have thus been able to share incredible amounts of data and insights from these young adults.