Target is offering a buy two get one free promotion for all Nintendo Wii U games from September 22 - 28.
Target's advertisement shows that the lowest priced game of the three will be the free one, and the offer is running under limited quantity.
The new games featured in the advertisements are Wii U's next line of bigger games for the fall. The titles are: Pikmin 3, the Wonderful 101, Super Luigi Bros U, Super Mario Bros U, Rayman Legends, and Planes.
Target also has a Wii U bundle for $299.99 that includes Zelda Wind Waker HD.
The 32 GB Wii U is now $299 after launching at $349 starting Sept. 20.
This holiday season the Wii U is anticipating Nintendo staples including: The Legend of Zelda: Wind Waker HD, Super Mario 3D World, and Donkey Kong Country: Tropical Freeze.
Third party games on the way are: Call of Duty: Ghosts, Sonic Lost World, and Assassin's Creed IV: Black Flag.
"Obviously we want to drive Wii U momentum," Reggie Fils-Aime, President of Nintendo of America said of the price drop to Kotaku. "We've been very clear that software is what drives hardware. And we feel very good about the line-up of software for Wii U. Taking the added step to improve the value just reinforces our commitment to make sure that Wii U has a strong holiday this year and is set up to be a strong platform into the future."
Nintendo understands the importance of taking advantage of the holiday season.
"All you need to do is look at the numbers," Fils-Aime explained. "At this point in time the Wii install base was beginning to approach three million- this is U.S. numbers- and as we sit here today, the Wii U installed base is at about 1.5 million. So clearly the sales pace is different. But I will also tell you that the focus on making sure that this holiday- its second holiday- is really strong is actually quite consistent with the way we've always thought about our hardware launches."
A new trailer showed clips from The Legend of Zelda: The Windwaker HD, Donkey Kong Country: Tropical Freeze, Super Mario 3D World, Super Smash Bros., Mario Kart 8, and the already released New Super Mario Bros. U and Pikmin 3.