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Tue, Apr. 30 2013 02:41 PM EDT

Will Gay NBA Player Be Marketing Goldmine?

By Jim Denison
While many businesses and sports leagues are moving in this direction as quickly as they can, what about marketing directed at Christians? Our demographic has an estimated purchasing power of $5.1 trillion a year, more than six times larger than the LGBT market. While the homosexual demographic in America is estimated at 3.8 percent of the population (translating to 11.8 million people), there are 140 million Christian consumers in our country. (A link to this page will be included in your message. )

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