Microsoft is currently considering slashing prices on Xbox One games that are purchased through its online network in digital format.
The company's Larry "Major Nelson" Hyrd announced that Xbox Live's digital prices might be revised in a Reddit thread where users were complaining about those versions costing more than physical copies.
"We are way aware of this and many of the concerns of the community," he said while stating that competitive pricing is on the agenda.
Microsoft received a good amount of criticism when it announced its decision to raise the price of Xbox One digital titles. Now, an Xbox One software update is on the way that will improve social features on the console.
Microsoft's chief product officer Marc Whitten revealed to Engadget that the update will consolidate features such as Friend Lists, Parties, Avatars and Achievements all into one place to address some of the complaints of players who said they were too spread out.
"The feedback we've gotten is pretty valid," he said. "Some of the social stuff is hidden or harder to use than it was on the Xbox 360. So you're gonna see us come out with an update where, well, we're going to fix those things."
He also elaborated on the work the company is doing to address complaints.
"As a person who's been pretty involved in building Xbox Live for the last decade, I take it pretty seriously when people say it's harder to get into a party, and the defaults aren't right, and I don't like the model. So what I'm trying to do with the team is kind of theme some stuff up," he continued. "Let's take an update and really go through a big list of what we're hearing from customers, what we know is broken with the architecture, areas that we want to improve or complete. I think that's a theme you'll really see us push on- that Live experience."