Microsoft announced that they will be bringing Xbox One and Xbox 360 original TV shows to their network by the beginning of 2014.
"We're hoping we will be able to put something up in the first quarter, at minimum second quarter," said Nancy Tellem, president of entertainment and digital for Microsoft about the upcoming programs to Variety. "We aren't Netflix, we aren't Amazon, we're a different animal."
She continued, "We're neither or we're a little like them. It all depends. The lack of black and white and this is the template and this is what we're following is very difficult. As we continue to do deals everyone's going to get more comfortable."
Tellem has been working on this project since 2012, and said some of the shows have been slow moving because of the quality, including the Halo series, which is produced by Steve Spielberg.
"We aren't Netflix, we aren't Amazon, we're a different animal," Tellem said. "We're neither or we're a little like them. It all depends. The lack of black and white and this is the template and this is what we're following is very difficult. As we continue to do deals everyone's going to get more comfortable."
Tellem joined the company after spending a number years working at CBS and the CW tracking trends and technology. "Technology and the transition that was taking place was incredibly interesting to me. It's very exciting for me to be in this position right now and see how the business model evolves and how content evolves," she told Variety.
Xbox One currently has a special deal with NFL, and offers quite an extensive package for football fans, which could grow to other sports in the future. Tellem said they are waiting for Hollywood to catch on for everyone to jump on board at the thought of content being on a console.
"We're in this amazing time where these two worlds are coming together," Tellem said. "It's only now that we're getting comfortable with each other. Everyone recognizes how important content is in device adoption. There's always talk about what apps are available on your phone or what apps you can get. It can be an incentive to buy something or not to buy something."