Ad opportunity: Ad initially shows up as a banner filling the bottom of the page, allowing users to collapse them into a small banner
ad that hovers on the left-hand side of the screen and remains there unless the user clicks off, or opts to expand it again.
The unit essentially operates like an OPA pushdown: start in a closed (collapsed) state, expand, and then retract to collapsed state once again.
Placement:
- ccupies bottom of page.
- Ad begins upon page entry.
- Creative in expanded state should be centered so that it's aligned with site content.
- Approved to run on story pages on section fronts - including US.
- Will be sold on an impression basis.
Frequency Capping: One (1) auto-initiated expansion per user every 8 hours; subsequent expansion effects are user-initiated by clicking.
- Capping should be accounted for and provided in one tag.
User Initiation:
- Creative animates in its expanded state - Allotted time duration: 15 seconds.
Design Specs:
- Max file size: 240K (Initial load only = 50k).
- File format: SWF file, IB also requires FLA version. When providing collateral EPS & PSD files are required.
- Animation: 30 seconds Max.
- Dimensions - 1280x90 with a 20px gradient transparency.
- Currently accepting clickable ads for this unit.
- The word "advertisement" must be included in the creative.
- Hover Ad colors should always contrast with the overall theme of the site.
- The top edge of the unit should have either some level of transparency or a jagged edge, so there is a clear delineation between the ad and editorial content.
- Create w/o a hard edge in the expanded state.
Hover Ads with Video:
- File Format - Flash
- Publishing Version - Flash 8 Action Script 2
- IB Hover Ad dimensions - Full Browser width up to 90 Pixels Tall
- Leave Behind Dimensions - 100x90
- Max File Size - 2.5MB
- Internal Links - 3 max
- Video Length - :30 max
Additional Notes:
- Video Length - :30 max
- Max FPS: 24
Audio: No host-initiated audio is permitted on CNN.com. Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality
Video: Click to expand/play
- Close buttons: The "close" button MUST include the word "CLOSE" in visible bold letters and should include a large BOLD X, also aligned with the right rail.
Mouse over is not allowed to activate hover effect.
Recommended vendor: IB
* Please note that IE6 is not a supported browser for IB Hover Ads - campaign will need to be targeted away.
