Christian Advertising, Christian Post

Ad Specs & Guidelines

Specifications Overview

ChristianPost.com offers an extensive range of standard and rich media formats to help you build a strong advertising campaign that reaches your target markets and objectives.
File Formats: flash, gif, jpg, html File Size
Ad Product Dimensions Rich Media Max Initial File Size Max Polite File Size ** Total File Size
(initial + polite)
Video File Size
Large Rectangle 336x280 Yes 50k 100k 150k 500k/lo bw
1MB/hi bw
Large Custom 945x66 Yes 50k 100k 150k
Medium Rectangle 300x250 Yes 50k 100k 150k
Half-Page Ad 300x600 Yes 50k 125k 175k
Leaderboard 728x90 Yes 50k 100k 150k
Skyscraper 160x600 Yes 50k 100k 150k
3:1 Rectangle * 300x100 Yes 50k 100k 150k
Rectangle 180x150 Yes 50k 100k 150k
Button 120x90 Yes 20k 85k 100k
Overlay Video Banner 300x50 No 100k
450x50 No 100k
*Push Down 970x66 Yes 60k 160k 220k 500k/lo bw
1MB/hi bw
CP Challenge (optional unit) 770x600 Yes 75k 25k 100k
Video Pre-roll Aspect Ratios: 16:9 & 4:3
Video Post-roll
Clickable Video Ad
Video Companion 300x60 No 30k n/a 30k
Pop-Under 720x300 Yes 50k 50k
(Special circumstances)
All Floating Ads 100k 160k 250k

* New IAB Ad Unit
**This represents the post-page load ("polite") file size. When/if users click off page, additional load must terminate immediately.

E-blast Specs
File format html ( All email HTML must be table-based layouts. )
Email format Only text, JPG and GIF images are allowed.
Optimal size There is a 700 pixels maximum width and up to 100K maximum file size (includes all images and html files).

*no background image. (Will not be applied on email box.)
*no css, js included. (Will not be applied on email box.)

  • Large Rectangle
  • 336x280 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 500k/lo bw - 1MB/hi bw Polite Video file size
  • 150k Total file size
  • Medium Rectangle
  • 300x250 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 150k Total file size
  • Half Page Ad
  • 300x600 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 125k Polite Flash file size
  • 175k Total file size
  • Leaderboard
  • 728x90 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 150k Total file size
  • Skyscraper
  • 160x600 pixels
  • FLASH, GIF, JPG, HTML
  • 50k Max Initial file size
  • 100k Polite Flash file size
  • 150k Total file size
  • Button
  • 120x90 pixels
  • FLASH, GIF, JPG, HTML
  • 15k Max Initial file size
  • 85k Polite Flash file size
  • 100k Total file size