Ad Specs & Guidelines

Ad opportunity: 970x66 pushes down content expanding to a maximum 970x418 and then retracts to 970x66

Frequency Capping (Vendor's Side): One (1) auto-initiated pushdown effect per user every 8 hours; subsequent pushdown effects are user-initiated by clicking.

• Capping should be accounted for and provided in one tag.
• NOTE: No mouse over/mouse off functionality (soft collapse) when the ad pushes down, it should fully push down regardless of where

Auto Initiation:
• Creative expands pushing the page content down - Allotted time duration: :01 second
• Creative animates in it's expanded state - Allotted time duration: :05 seconds
• Creative retracts pulling the page content to its original state - Allotted time duration: :01 second

User Initiation:
• User clicks creative, ad expands pushing page content down - Allotted time duration: :01 second
• Creative animates in it's expanded state - Allotted time duration: :15 seconds (if video :30 seconds)
• User clicks the close link, creative retracts pulling page content back to it's original state - Allotted time duration: :01 second

Maximum initial file size: 60k
Max Polite File Size: 160k
Total File Size (Initial + Polite): 220k
Max FPS: 18 FPS
Audio: User-initiated
Video: Host or user-initiated
Border: 1 pixel black
FPS: 18

Close buttons: Top right corner (Prominent and obvious, preferably 11 pixels font size bold text and 4 pixel padding around the text). Close Button MUST include the word "CLOSE" in visible bold letters and should include a large BOLD X.

Mouse over is not allowed to activate pushdown effect.

CNN does not accept locally served pushdown ad executions.

Recommended vendors include but are not limited to Unicast, Eyewonder, and Pointroll