Ad opportunity: 970x66 pushes down content expanding to a maximum 980x250 and then retracts to 980x66
Frequency Capping (Vendor's Side): One (1) auto-initiated pushdown effect per user every 8 hours; subsequent pushdown effects are user-initiated by clicking.
Max Polite File Size: 160k
Total File Size (Initial + Polite): 220k
Max FPS: 18 FPS
Video: Host or user-initiated
Border: 1 pixel black
Close buttons: Top right corner (Prominent and obvious, preferably 11 pixels font size bold text and 4 pixel padding around the text). Close Button MUST include the word "CLOSE" in visible bold letters and should include a large BOLD X.
Mouse over is not allowed to activate pushdown effect.
CNN does not accept locally served pushdown ad executions.
Recommended vendors include but are not limited to Unicast, Eyewonder, and Pointroll