While Easter is a time to meditate on and celebrate the Resurrection of Jesus for Christians, it brings good news for retailers, too. From apparel and candy to food and decorations, American consumers are expected to spend $16.8 billion on the occasion on April 8, according to a survey.
Americans will shell out an average of $145.28 on Easter, up 11 percent from $131.04 last year, according to National Retail Federation's Easter spending survey, conducted by BIGinsight. Total spending is expected to reach $16.8 billion, excluding the gasoline they will buy to get to church, estimated the survey designed to gauge consumer behavior and shopping trends related to Easter.
"Though the price of gas is on everyone's mind, Easter is one of the few holidays some consumers are willing to stretch their budgets, especially because many children look forward to treats and new outfits on Easter morning," NRF President and CEO Matthew Shay said in a press release. "Retailers will make sure to offer plenty of promotions on candy, apparel, food and decorations in the coming weeks for eager holiday shoppers." more >>
A plan to hold Easter service at a Sacramento, Calif., mosque is drawing a mixed reaction from the Christian community.
Some are commending the event, especially the generosity of the Muslim community to provide a place for a Sacramento community needing space, as a needed expression of mutual respect between cultures. But the good news of a resurrected Christ won't be part of the service.
"I know that I don't believe in the physical resurrection of Jesus but I do believe his spirit ascended and his teachings are very valid and transformative," the Rev. Michael Moran, senior minister of The Spiritual Life Center, told The Christian Post over the phone. more >>
A Christian author and ministry leader says this Easter season the church should focus on the de-churched, not the un-churched.
Ed Galisewski, author of the book A Simpler Faith, said that during the season when most churches are gearing up for Easter services and encouraging its members to think about who to invite to church, "it is time Christians [should] rethink their target audience."
For him, that audience should be the de-churched – people who might have grown up in church or have had church experiences but now don't attend regularly, or at all. more >>
The Celebration Church, located in Austin, Texas, announced Monday that Denver Broncos quarterback Tim Tebow will be a guest speaker at its Easter Sunday event, "Easter on the Hill," scheduled for April 8.
"Celebrate the Resurrection of Jesus Christ with thousands throughout the Austin metroplex on top of one of the highest points in Central Texas," reads the event's official website.
The outdoor event, expected to usher in about 20,000 Austin-area families for one of the most celebrated Christian holy days, will take place beginning at 10 a.m. on the church's 110-acre Westinghouse campus in Georgetown, Texas. Easter Sunday marks the resurrection of Jesus Christ, and is perhaps one of the most highly-attended church services all year for believers. more >>
With Easter now a month away, many churches are preparing for their upcoming services. And to help, the website ChurchMarketingSucks.com is providing tips, branding designs, billboard ideas, card and flyers for churches to market themselves for Easter.
The website states, "More people are willing to come to church on Easter than any other day of the year, so why not go all out, right?"
But some, who have their finger on the pulse of church culture are not so sure. more >>
A megachurch pastor from Texas is asking people during the season of Lent to consider how they would behave if they knew this time period before Easter was their last days on earth.
Pastor Kerry Shook, and his wife, Chris, are challenging their congregation of more than 15,000 during this season to accept the reality of their mortality, and to learn to live a more intentional and meaningful life without regrets.
To do that, they are using their book, One Month to Live: Thirty Days to a No-Regrets Life, which was released in 2008 and recently updated in a new paperback version. more >>