Jeremy Lin has landed a two-year contract to serve as the face of the Volvo Car Corporation, it was announced in New York on Monday.

The emerging New York Knicks star signed the contract with the car company to serve as a "brand ambassador" where his marketing efforts will focus primarily on the U.S. and Chinese language markets in Asia.

"I'm here to proudly announce Mr. Jeremy Lin, the rising NBA star and world recognized athlete, will become Volvo Car Corporation's brand ambassador," Freeman Shen, senior vice president of Volvo Car Corporation, announced at Monday's press conference. more >>

Jeremy Lin, 23-year-old New York Knicks starting point guard, has dealt with multiple racial slurs and comments since his rise to fame began in February. However, he is finally speaking out against a racial slur aimed at him on Twitter.

Lin, an Asian-American Harvard Graduate, was called a "Chink" on Twitter after the Knicks' 121-79 win against the Portland Trailblazers, where Lin only scored six points with six turnovers and six assists. Instead of ignoring the Tweet, Lin responded by re-tweeting the message and offering the love of Jesus to the person behind the racial slur.

"This is happening in 2012," Lin tweeted to the individual who wrote the slur. "Jesus loves you bro and I do too." more >>

Jeremy Lin, the New York Knicks starting point guard who sparked a win streak that was labeled "Linsanity" in February, is overrated, according to NBA fans. Still, the Harvard graduate called playing in the NBA a blessing.

The crowd at the United Center focused on 23-year-old Lin and his visiting Knicks during the team's 104-99 loss to the Chicago Bulls on Monday night. The crowd chanted "Over-rated! Over-rated!" at Lin during his free throws, which seemed to be echoed by NBA fans on Twitter.

"Hope you got your receipt for that Jeremy Lin shirt," one person tweeted. more >>

Tim Tebow, the Denver Broncos starting quarterback, has recently said he has been giving advice to New York Knicks starting point guard, Jeremy Lin.

Tebow, a Christian athlete who has frequently made his faith known, said he can identify with Lin who rose to fame just three weeks ago. The Broncos quarterback spoke about providing Lin with advice since he could identify with the rising Knicks star.

"He's a good guy and very humble," the QB said. "There are a lot of exciting things happening for him. We talk a lot on the phone, because I know what he's going through, and I've been giving him some advice. He's handling it pretty well and staying focused." more >>

Christian media and publishing company Zondervan is releasing a biography on breakout NBA sensation Jeremy Lin. Keeping with the pun-friendly nature of Jeremy Lin's name, the book is titled Linspired and focuses on Lin's unwavering faith before and after his success and popularity.

Both an adult and youth version of the book will be released, and are due to hit shelves in April of this year.

Linspired is written by bestselling author Mike Yorkey. Yorkey has written about Christian athletes before, including Growing Up Colt, the biography of religious Cleveland Brown's quarterback Colt McCoy, and the popular Playing with Purpose, a book that highlights the faith of a few religious football players including Tim Tebow. more >>

New York Knicks point guard phenom Jeremy Lin has been a longshot before. However, can he beat the odds against him once again and make the U.S. national basketball team to play in the London Olympics this summer?

While Lin's play during the last three weeks in the NBA has hoops experts like Magic Johnson saying the 23-year-old out of Harvard is "for real," the nods of approval may not be enough for him to bump someone off the Olympic team selected in January.

Still, Jerry Colangelo, who is the current director of USA Basketball, said he is monitoring Lin's progress and has not ruled out the possibility of making him a late addition, according to The New York Times. more >>