1 Million Free McMuffins: McDonald's Launches Massive Promotional Giveaway in China (VIDEO)

Expand | Collapse
(Photo: Reuters/Jason Lee)A child eats a hamburger at a McDonald's outlet in Beijing February 5, 2009. McDonald's Corp, the world's largest fast-food chain, has cut some prices by as much as a third in China where once booming economic growth has slumped amid the global financial crisis.

McDonald's will be giving away 1 million free McMuffins in a massive promotion. However, at the moment the fast food chain only plans on giving the offer in China and the nearby regions, which will disappoint customers in the United States and the rest of the world.

According to a report in the Huffington Post, state TV in China is set to run a special program on corporate malpractice this week to coincide with World Consumer Rights Day.

THe program is called "3.15" and is described as being similar to "60 Minutes." The show will dedicate this week to exposing corporate malpractice by major companies.

Already last year, McDonald's was the subject of reports criticizing it for food safety.

Some have claimed that McDonald's promotional 1 million free McMuffins give away is just a stunt to counter World Consumer Rights Day - however, the company has said their promotion has nothing to do with it.

Vivian Zhang, senior director of communications at McDonald's China, said: "We have been through it once and we know how it feels … (But) There is no connection (to World Consumer Rights Day)."

In addition, Lynn Tan, the Managing Director of McDonald's Taiwan, where another 300,000 McMuffins will be given away for free, has said: "Breakfast truly is the most important meal of the day. McDonald's Taiwan knows well the full potential of the breakfast market in Taiwan," according to the Epoch Times.

Here is a video promotion by McDonald's for its Egg McMuffin: