If you have around $5 million, you can buy an ad during the biggest football game of the year.
Super Bowl 52 proved to be an exciting game, with the Philadelphia Eagles besting the New England Patriots, 41-33, in their first-ever championship victory.
However, the ads during the big game drew almost as much attention as some of the commercials this year received considerable pushback for offensiveness while others stood out for their humor and cleverness.
Here are five Super bowl LII commercials that were particularly memorable.
T-Mobile goes political: "Change starts now, are you with us?"
Telecommunications company T-Mobile opted not to go for the humorous route, putting out a serious commercial utilizing infants and overtly political messages.
In the ad, the camera pans across close-ups of a row of babies from many races as actress Kerry Washington, best known for ABC's "Scandal," gives them advice, asserting that the young kids know instinctively that they are all equal.
"You'll love who you want," Washington continued, as the camera focused on a black baby boy.
"You'll demand fair and equal pay," she said, as the lens hovered over a white baby girl.
The commercial ended by calling the babies to engage in activism: "You will be heard, not dismissed. You will be connected, not alone. Change starts now. Are you with us? T-Mobile."
T-Mobile CEO John Legere noted that his company chose a politically-themed ad because of the current political climate.
"Change is in the air. And, this moment in history calls for something different. Something more impactful. Something more meaningful," he explained in a statement regarding the ad.
People from all walks of life are having "a more important conversation" this year, he said, given the events in culture, so they decided to go "baby small" with this ad.
"We wanted to use our airtime to further that conversation by making this simple point: We all started in the same place. We are more alike than different."
"If there's one thing I've learned in my five-plus years at T-Mobile, it's that change doesn't just happen. Change is hard. It requires focus and persistence and constant, unrelenting action. It requires people to join together ... and work!"
Jack in the Box: Martha Stewart, fast food, and a swear word
Martha Stewart got some laughs Sunday in a commercial promoting fast food, something seemingly out of place for the gourmet cook.
In a funny one-minute spot for fast food chain Jack in the Box, Stewart appears on what looks to be an episode of her television show, presenting a gourmet Vietnamese Banh Mi sandwich that you would supposedly never see in a fast food joint.
An angry Jack in the Box character bursts through the doors of the cooking show set, boasting about his own Asian sandwich that looks similar to Stewart's version. Stewart orders the security detail to remove the man but then holds off, takes off her earrings and the two banter back and forth. She then plucks off his nose.
"I can't smell, I can't smell, what the f***" Jack in the Box says. The expletive is bleeped out.
After a brief color bars screen is shown with the caption "Technical Difficulties," Stewart refastens Jack's nose and he is dragged offstage.
The food blog of the Austin American-Statesman postulated Monday that with Stewart's participation in the fast food commercial she is still remaking her image. The television host served five months in federal prison in 2004 for insider trading.
"She was 62 then, and in the past decade, Martha has reinvented herself, most notably with her friendship and business partnership with Snoop Dogg, with whom she hosts a cooking show," the Statesman reported.
Dodge: MLK Jr. speech to sell trucks?
Dodge is receiving criticism for appropriating a speech and voice of Martin Luther King Jr. in order to sell their pickup trucks, the Dodge Rams.
The passionate speech, which King gave 50 years ago to the day Sunday, could be heard on audio as viewers watched scenes of a firefighter rescuing someone from a blaze, a barber cutting someone's hair, a medical professional performing a sonogram on a pregnant woman, and marching soldiers. Interspersed with these servant-oriented individuals were visuals of Dodge Ram pickup trucks performing heavy tasks, emerging from the fog.
This particular speech is known as King's "Drum Major Instinct" sermon in which he spoke about his definition of greatness and the importance of serving humanity, highlighting the need for a "heart full of grace."
The King Center, which is the official living memorial to the civil rights icon, founded by King's late wife Coretta Scott King, retweeted the Feb. 4 1968 speech in its entirety on Twitter, asking the public: "Learn about #MLK from him. Please listen to/read his speeches, sermons and writings. Understand his comprehensive teachings and his global perspective. Study his nonviolent philosophy. It's more than a tactic."
Other outlets noted that the full speech is a critique of capitalism were miffed that it was used to sell trucks.
NFL: Eli Manning and dirty dancing
An ad that had many people laughing featured previous Super Bowl champ Eli Manning of the New York Giants hoisting fellow Giant wide receiver Odell Beckham Jr. above his head, as they reenacted a bit from Dirty Dancing.
The commercial, which was for the NFL, began with the two players appearing as though they were going to run through a play or drill. The song "(I've Had) the Time of My Life," which won the Oscar for Best Original Song, comes on in the background and the two football players start to dance the routine Patrick Swayze and Jennifer Grey did in the famous scene in the 1987 film, though with much less fluidity.
Other players subsequently join Manning, who is portraying Swayze, on the practice field and start to dance mechanically, reenacting the scene in the movie where Swayze dances down the aisle with a group. Beckham then does a running leap and Manning lifts him up above his head; Beckham is stiff as a board, plank-like with his arms outstretched. The ad concludes with the NFL logo appearing alongside the phrase "To All the Touchdowns to Come."
Tide: Every commercial a laundry detergent ad?
Tide laundry detergent notably punctuated the Super Bowl commercial space in each quarter of the football game, creating the impression that every ad might be a Tide commercial.
Tide purchased a 45-second spot during the first quarter that set their narrative for the rest of the commercials that would play during the game.
Proctor & Gamble, which owns Tide, bought 15-second spots in the 2nd, 3rd, and 4th quarters. But it was the lengthier first ad that caused viewers to wonder if every ad thereafter might be an ad for the laundry detergent.
The longer commercial was a series of vignettes where Stranger Things actor David Harbour is seen doing things by himself and alongside people, all of whom were wearing spotlessly clean clothes, while the ad looks like it is about cars, beer, spirituality, a garage service, razor blades, or a "cold refreshing" cola.