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7 Trends in Worship Service Times

LifeWay Christian Resources President Thom S. Rainer introduced to Southern Baptists MinistryGrid.com, a subscription-based, online leadership development platform that will have more than 1,000 videos on various topics, during his report at the Southern Baptist Convention Annual Meeting in Houtson, Texas, June 11, 2013.
LifeWay Christian Resources President Thom S. Rainer introduced to Southern Baptists MinistryGrid.com, a subscription-based, online leadership development platform that will have more than 1,000 videos on various topics, during his report at the Southern Baptist Convention Annual Meeting in Houtson, Texas, June 11, 2013. | (Photo: Courtesy of Baptist Press/Bill Bangham)

If your church has one service at 11:00 am on Sunday mornings, it is likely in the minority. In a recent reader survey we conducted with 1,649 responses, slightly over half of the congregations had only one worship service on Sunday morning, and the times of that single service varied.

The "sacred hour" of 11:00 am is no longer the worship time for a majority of churches.

Though we don't have definitive information on the origin of the 11:00 am worship time, it appears to be related to an agrarian society. We started our services late in the morning so the farmers could milk the cows and do necessary farm chores.

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So what are the trends in worship service times? Our information is based upon the survey we noted above as well as anecdotal data derived from our interaction with thousands of churches.

1. Churches with multiple Sunday morning services will soon be in the majority. This trend, once more common with larger churches, is now taking hold in congregations of all sizes.

2. The 11:00 am worship service is no longer the designated time for a majority of churches. The so-called sacred hour of worship is not sacred in most churches. This change started slowly, but it is pervasive now.

3. Earlier Sunday morning services are gaining in popularity. Worship services with start times from 7:00 am to 8:30 am are growing in many churches. This trend seems to be related to the growth of empty-nest boomers.

4. The growth in the number of non-Sunday primary services is steady but slow. There has not been a huge upsurge in the number of primary services on a day other than Sunday. The steady growth, however, is an indication that this approach will soon be common in many churches.

5. The number of churches with concurrent worship service times is small, but will continue to increase. Concurrent services require either a video feed or different preaching/teaching pastors. As the trend in multi-site churches continues to grow, so will these service times.

6. The most popular worship times start between 9:30 am to 10:30 am. This mid-morning worship time attracts attendees in churches with both single and multiple worship services. As I noted in number three above, I anticipate a shift in popularity to even earlier services.

7. Worship wars over service times will continue to wane. Though the worship wars have largely been about music style, there have been many wars over worship times as well. We will see fewer of these battles as more churches adopt varieties of worship times.

Dr. Thom Rainer is president and CEO of LifeWay Christian Resources of the Southern Baptist Convention.

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