Amazon Targets Christian Readers With New Faith-Based Imprint; Debuts Books From Popular 'Waiting on God' and 'Rest of God' Authors

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(Photo: Flickr Creative Commons/Pedro Ribeiro Simões)A woman reads a book. (FILE)

Amazon Publishing has announced the launch of a new Christian imprint called Waterfall Press that will focus on getting faith-based romance and mystery titles, along with inspirational works, into the hands of Christian consumers. Leading the pack of new titles on the way are works from popular inspirational authors Cherie Hill and Mark Buchanan.

The partnership, announced Thursday, includes Brilliance Publishing, an company known for its audiobooks production that also will now publish this new faith-based content.

The debut titles tailored for Christian readers include (per a press release):

Mark Buchanan's The Four Best Places to Live (February 2014), which reveals the surprising truth about how the best places to live are not based on climate, employment opportunities, or cost of living, but rather on places to experience joy, peace, and belonging according to Scripture.

Best-selling, self-published author Cherie Hill's When You Need a Miracle (April 2014), which discusses the critical steps of faith you need when you find yourself at life's most challenging crossroads.

The Quiet Revolution by Jay Hein (June 2014). Hein, Director of the White House Office of Faith-Based and Community Initiatives under President George W. Bush, provides an insider's perspective on how presidents have rallied Americans to serve their nation by volunteering in their individual communities and speaks to the importance of service in improving lives around the world.

Shorter works will also be on the publication list for Waterfall Press, including a titles by Pastor Bryan Wilkerson of Grace Chapel in Lexington, Mass. (Living Deep, March 2014) and Pastor Dan Meyer of Christ Church in Chicago (Discovering God, April 2014).

Evangelical magazine Christianity Today also will be responsible for publication of some titles, while editorial oversight of Waterfall Press falls under Tammy Faxel, previously of Tyndale House Publishers and Oasis Press.

The Barna Group, a Christian-owned research company, reported several years ago that half of all Americans read Christian books, with evangelical adults and teens being the primary consumers of such products.