A Christian bus driver refused to drive buses carrying an advertisement that declares "There's probably no God."
Speaking to BBC Radio Solent, Ron Heather said he felt "shock" and "horror" at the slogan on the ads when he turned up for work last Saturday.
The ads have been put up by the British Humanist Association on buses across the United Kingdom with the support of prominent atheist Professor Richard Dawkins. They proclaim: "There's probably no God. Now stop worrying and enjoy your life."
Heather returned to work on Monday with bus operators, First Bus, who said they would try to ensure he did not have to drive buses carrying the ads.
"I was just about to board and there it was staring me in the face, my first reaction was shock horror," Heather told BBC Radio Solent.
"I felt that I could not drive that bus, I told my managers and they said they haven't got another one and I thought I better go home, so I did," he said. "I think it was the starkness of this advert which implied there was no God."
The atheist posters are in response to a number of high profile Christian advertising campaigns on buses and billboards, notably ones by the Alpha Course, whose posters ask, "Is this it?" and "If God did exist, what would you ask him?"
Christians have generally welcomed the atheist ads, saying they provide an opportunity to talk about God.
The Methodist Church's Spirituality and Discipleship Officer, the Rev. Jenny Ellis, said: "This campaign will be a good thing if it gets people to engage with the deepest questions of life … Christianity is for people who aren't afraid to think about life and meaning."
The director of Faith-based think tank Theos, Paul Woolley, said the ads were "hardly going to be a great comfort for those who are concerned about losing their jobs or homes in the recession."
"And what does it tell us to do when we stop worrying?" he continued. "Volunteer overseas? Give money to charity? Campaign for the environment? No. It tells us to enjoy ourselves. It would be hard to come up with a more self-centered message than this."