Kaley Cuoco has joined William Shatner for the new Priceline commercial. Cuoco, one of the stars of CBS' "The Big Bang Theory," has been chosen to star alongside the former Star Trek man in the company's latest promotional ad.
In the new ad Shatner's Negotiator character reveals that he has a daughter, played by Cuoco, who he drops off as a young girl to be educated and trained by monks in the art of "deal making." Cuoco's character is then shown graduating from her training, and Shatner comes to pick her up, with the older character played by Cuoco. Their following conversation shows her joining her father in getting the best deal's for Priceline's customers and pitching the company to viewers, revealing the Priceline's mobile app.
Cuoco expressed her excitement at being brought on board for the Priceline commercials, and has said that her 81 year old co-star, Shatner, has made the company "cool."
She explained that she had been brought on board to ensure that the Priceline message was updated for its younger audiences and potential customers.
Shatner and Cuoco have already filmed the first installment of their series of ads together; it is scheduled to be launched Jan. 14.
Two further commercials are already planned to be filmed in the future with both Shatner and Cuoco starring - they are due to be shot in the summer, Cuoco has confirmed.
The pair seemed to get on like a house on fire, and exchanged compliments to one another. Cuoco has said that they were a good comedic match, according to the Associated Press, explaining that they had "way too much fun" filming together.
Shatner also praised the new Priceline actress, saying she was "quite a talent."
Priceline appear to have chosen Cuoco for the part to plug into her popularity of the actress and her show "The Big Bang Theory," which has become the most popular sit-com in the United States. The show features a group of four "nerdy" scientists and a "regular" neighbor, played by Cuoco. References are often made in the show to tech. gadgets and sci-fi films and shows, including Star Trek.
Cuoco has said, "The nerdy factor, the Trekkie stuff, it goes with 'Big Bang' and it all worked together," according to AP.
She added: "It's definitely exciting working with Bill, and being part of a campaign and a brand that I've pretty much grown up with. He has single-handedly built the Priceline Negotiator into a pop culture icon. I think there's a lot of overlap in our fans, who will appreciate seeing us together as a father and daughter team. And who wouldn't want to be William Shatner's daughter?"
Here is a video of Shatner and Cuoco in the new Priceline commercial: