Facebook Apps for iPhones: New App Set to Change the Workplace

A web application created by two former Facebook executives that will enhance organization in group work projects went live Wednesday.

“Asana,” founded by Facebook co-founder Dustin Moskovitz and early employee Justin Rosenstein, is the product of two years of unpublicized work by the company of the same name.

Moskovitz and Rosenstein say Asana will revolutionize the way offices collaborate on projects, families share information and organizations maintain communication. It’s an all-in-one project portal.

“Today people have all this information stuck in their heads, split across a gazillion different e-mails and documents and status meetings, just to try to stay on same page,” Rosenstein told The New York Times. “Asana takes all that work and unifies it onto one page.”

Asana hopes to replace the current methods many organizations take to complete projects; an amalgamation of web services, software, physical documents, phone calls and more.

“Asana is a modern web application that keeps teams in sync, a shared task list where everyone can capture, organize, track, and communicate what they are working on in service of their common goal,” said a blog post on Asana’s website. “Rather than trying to stay organized through the tedious grind of emails and meetings, teams using Asana can move faster and do more-or even take on bigger and more interesting goals.”

The time saved by combining all those services and operations into one portal is Asana’s central appeal, the creators say. That, and the lack of maintenance it requires to keep projects organized.

“We asked, what is a human need that is so essential, what is a piece of software that satisfies that need so well, that people will incorporate it into their daily lives and it won’t just be something in need of updating?” Rosenstein said.

Asana is free to use for individuals and for groups of less than 30 members.

Since its inception two years ago, the company has operated with over $10 million from investors. In that time, Asana has been tested with several companies and the feedback from those trials has molded the program into its current shape.