Flappy Bird Generates $50,000 Per Day in Ad Revenue

Picture: Screenshot from Flappy BirdFlappy Bird Title

The wildly popular smartphone game Flappy Bird generates $50,000 per day in ad revenue.

The game's creator Dong Nguyen reported to The Verge that the money generated from from in-app ads equates to that impressive number. Flappy Bird has been downloaded 50 million times since it launched for iOS last September and Android last month.

The game consists of navigating a bird through a maze of pipes by tapping on the screen. The levels resemble Super Mario Bros. as the pipes seem very similar to those found in Nintendo's game. The objective is to get a high score by getting the bird through as many pipes as possible. Once the bird touches something the game is over, and it will restart.

Nguyen recently discussed Flappy Bird's growing popularity with The Verge.

"The reason Flappy Bird is so popular is that it happens to be something different from mobile games today, and is a really good game to compete against each other," he said. "People in the same classroom can play and compete easily because [Flappy Bird] is simple to learn, but you need skill to get a high score."

Nyugen also told the publication that he doesn't plan to change Flappy Bird's gameplay and that he has not ruled out the possibility of releasing a sequel for it. He will be focusing most of his efforts on the current iteration as well as some of the other mobile titles from DotGears including tap-based reflex testings games such as Shuriken Block and Super Ball Juggling.

"Flappy Bird has reached a state where anything added to the game will ruin it somehow, so I'd like to leave it as is," he said. "I will think about a sequel but I'm not sure about the timeline."