Google+ Traffic Shrinks 3 Percent in US, Users Spending Less Time

After weeks of tremendous growth, Google+ is starting to show signs of slowing down according to the latest report from the web-analytics company Experian Hitwise.

Not only were there less U.S. visitors to the social networking platform last week, but these users also spent less time compared to the previous week.

Visits dropped to 1.79 million in the U.S. during the week that ended on July 23, a 3 percent drop compared to the previous week which had 1.86 million total visits.

The average time spent on the platform also suffered a 10 percent drop from 5 minutes and 50 seconds to 5 minutes and 15 seconds, Experian Hitwise found.

Apparently, traffic has slowed at Google's popular social network, but Matt Tatham at Experian Hitwise commented "this is not a huge drop."

What could be the reason for such drop?

Although hard to say, some user comments posted on the web for the apparent drop include:

I think they hit a crack with the "invation only" RULE. I don't have anyone in my account, just a few people.

I would happily migrate from FB to G+, but since only invitees are permitted but since don't have anyone on my list, for now I'll stay on FB.

Google+ which hit the 20 million unique visitors mark last week according to comScore, is also believed to be joined by approximately 20 million users.

Paul Allen, founder of and independent Google+ statistician, who correctly estimated 10 million users for Google+ a few days before Larry Page confirmed the same fact in Google's 2011 Q2 Earnings conference call, shared that Google+'s user-base stood at 18 million and counting roughly a week ago.

According to an independent Christian Post poll, a good amount of people who have been fascinated by Google+ have entirely closed their Facebook account to migrate to Google+. But the majority who voted in the poll shared they have both Facebook and Google+, although they were still spending most of their time on Facebook.

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