Kaley Cuoco has put herself in the middle of a dispute between CBS and Dish by appearing in an ad for the satellite TV provider. It's a brazen move that may cost the actress, who is a mainstay on CBS' hit series "The Big Bang Theory."
"Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer?" Cuoco tweeted, along with a link to the ad by Dish. It was immediately taken down once the media started inquiring about it, and her representatives have not commented about the ordeal.
The dispute between Dish and CBS centers on the use of ads during shows. Dish has released a new feature, the "Auto Hop," which allows users to watch recorded shows without any commercials. The feature costs channels like CBS, who rely upon the ads to pay for their work.
"We've reached out to several different celebrities and those with influence for sponsored tweets and so I think she's one of many folks. Our goal is to introduce our products and services to consumers. We find people that consumers are paying attention to," Dish spokesman John Hall told TheWrap.com.
Cuoco and other celebrities have begun tweeting sponsored ads in order to make more money; with a following of 1.2 million people, the ads are likely doing their job and reaching a large audience.
CBS, ABC, Fox, and NBC are all suing Dish for the "Auto Hopper" costing them money. So far there has been no response from the networks about various celebrities tweeting sponsored ads against their competitor.
Viewers tend to appreciate watching their show without commercials; use of the DVR has soared in recent years and allows customers to fast forward and avoid any and all commercials. Yet the Dish's "Auto Hop" is the first of its kind, though, allowing automatic skipping of commercials.
"Anyone who is still watching commercials on a regular basis is an idiot," Gary Brannen posted on the Inquisitr.com. "Even before the DVR I did not watch TV live. A commercial has to be funny or jump out at me for me to even watch it. TV advertising is the easiest advertising to avoid."
"The Big Bang Theory" airs on CBS on Thursday nights.