Lecrae released a music video for "Say I Won't" featuring Andy Mineo and a diverse cast including people of several different ages and backgrounds on Tuesday.
The clip features both Lecrae and Mineo, but the artists are also depicted by young kids who lip sync every lyric to "Say I Won't." The song from Reach Records encourages listeners to go against the grain despite the status quo.
"Why ya'll scared to be different," Lecrae raps in the song.
Lecrae's video for "Say I Won't" premiered at halftime during the Brooklyn Nets vs. Miami Heat game on Tuesday, Dec. 16. It was directed by Nathan Corrona for Dustbrand Films. The track is off of the Christian rapper's seventh studio album "Anomaly" which hit shelves in September and soared atop music charts including iTunes and Billboard.
"Here it is! The official premiere of #SAYIWONT feat. @AndyMineo," Lecrae posted to Twitter on Tuesday.
"Say I Won't" already has over 40,000 views on YouTube as of Wednesday morning. The success of the song comes as no surprise since Lecrae has swept the hip-hop world with an ever-growing ferocity this year. The rapper has earned dozens of awards as well as nominations including a Grammy win, BET Awards nod, four GMA Dove wins and a Billboard Music Award nod.
With his career at an all-time high, Lecrae is also headlining this year's Christmas in Brooklyn concert being held at the Barclay's Center in Brooklyn, New York this Friday, Dec. 19. The Christmas event also features Run DMC and LL Cool J. Addressing some criticism for taking the stage with secular artists, Lecrae told Hot 97 that his music speaks for itself.
"I'm gonna be me; you should want me to be me, anyway and everywhere," he responded. "You shouldn't want me to just be me in the church. You should want me to be me everywhere I go and carry what I carry."
Watch the "Say I Won't" video here.