To attract customers to its newest location in Queens, New York, a Chick-fil-A promotion promises that the first 100 people in line next Thursday will receive $37,000 worth of free food.
The company ran a similar promotion in 2015 when its first store opened in Manhattan's Herald Square and the first 100 people in line were given one year's worth of free Chick-fil-A food.
The popular chicken chain also received positive press when a Texas man said the restaurant was pivotal to his 140-pound weight loss.
Alton Ward said he had been unsuccessful with fad diets. "I tried all the diets," he said, according to local news station ABC10 in July. "Jenny Craig, Atkins, no carbs ... juice diets, the lose-10-pounds-in-five-days, all the different things, and none of it worked for me."
Since he liked Chick-fil-A's menu items and considered its portion sizes to be reasonable, Ward figured he would make it a significant part of his diet.
The teenager's diet consisted of boiled eggs and oatmeal for breakfast. For lunch, and sometimes dinner, he ate Chick-fil-A's grilled chicken wrap or chicken strips. His favorite meal was the grilled chicken sandwich. Ward also frequently ate Chick-fil-A's salads, and made many other important decisions about what he consumed in order to reach his goal.
While Chick-fil-A has tried to maintain a positive image and also publicly embraces Christian values, the restaurant's Queens location came under fire after Mayor Bill de Blasio called for a boycott of the location back in May, The Christian Post reported.
Along with De Blasio, openly gay Councilman Danny Dromm claimed that the restaurant promoted a "strong anti-LGBT message by forcing their employees and volunteers to adhere to a policy that prohibits same-sex love."
In response, Chick-fil-A issued a statement: "The Chick-fil-A culture and service tradition in our restaurants is to treat every person with honor, dignity and respect — regardless of their beliefs, race, creed, sexual orientation or gender. We are a restaurant company comprised of 80,000 individuals who represent different backgrounds and beliefs, and we are all focused on offering great food, service and hospitality."
In May 2014, Chick-fil-A's President Dan Cathy told Forbes magazine that he was "guilty as charged" in his support of traditional marriage. He added, "We know that it might not be popular with everyone, but thank the Lord, we live in a country where we can share our values and operate on biblical principles."