On Tuesday, Planned Parenthood Votes revealed that it was preparing a new ad campaign specifically targeting presidential candidate and former Massachusetts governor Mitt Romney.
Planned Parenthood Votes, a pro-choice super PAC, said that it was spending $578,000 on radio ads aimed at Romney in the battleground states of Ohio and Virginia. It is also planning on purchasing another $250,000 worth of ads already running on television in Colorado.
These funds are in addition to the $5.7 million that Planned Parenthood Votes has already used to air ads on television and radio expressing their pro-abortion views.
The new radio ads specifically showcase Romney's anti-abortion positions- he favors overturning Roe v. Wade. The advertisements also suggest that the governor's plans would somehow endanger the lives of women throughout the country.
"Mitt Romney will put critical healthcare for women and families at risk and will let politicians interfere in your most private, personal medical decisions," according to the new radio ad. "President Obama trusts women and knows the health care challenges families face."
When asked to respond to the ads, Romney spokeswoman Amanda Henneberg explained that the "misleading political attacks will not change President Obama's failed record."
"[Obama's] policies have made it harder for women across the country to start businesses, get good jobs, or see their children able to go to college and get started with their lives. Mitt Romney will lead us to a real recovery so that women – and all Americans – can succeed and live the American Dream," Henneberg told The Hill.
Romney had previously stated that he would not fund Planned Parenthood during a speech at the Values Voters Summit.
"Our values must also encompass the life of an unborn child," Romney told pro-life supporters at the Family Research Council event. "There are, of course, strong convictions on both sides of this issue. Yet it speaks well of our country that almost all Americans recognize that abortion is a problem."