After failing to deliver on the promise of letting "Rick and Morty" fans experience McDonald's Szechuan sauce for one day, the worldwide fastfood chain tried to calm down disappointed customers and said it would bring back the sought-after condiment.
In a statement made over the weekend, McDonald's apologized and admitted that the supplies of Szechuan dipping sauce fell extremely short of the demand. The company agreed that how the promo turned out was "not cool" and promised that they were "gonna make it right."
— McDonald's (@McDonalds) October 8, 2017
"Szechuan sauce is coming back once again this winter," McDonald's confirmed. The company did not specify for how long, but it implied it would be much longer than a day.
"And instead of being one-day-only and limited to certain restaurants, we're bringing back more — a lot more — so that any fan who's willing to do whatever it takes for Szechuan sauce will only have to ask for it at a nearby McDonald's," the company added.
"Rick and Morty" is Adult Swim's hit adult animated series created by Justin Roiland and Dan Harmon. It revolves around the misadventures of an alcoholic, genius scientist named Rick and his average grandson, Morty. Both characters were voiced by Roiland.
The Szechuan dipping sauce was a limited-time offer by McDonald's back in 1998 to promote the Disney movie "Mulan." It was buried in customers' memories until decades after when the show made some references to the nugget sauce.
In the premiere of "Rick and Morty" season 3, Rick made a trip back to 1998 to get the Szechuan nugget sauce once again. With the show's popularity, the curiosity of the fans over the dipping sauce grew. McDonald's even sent Roiland a gallon of the condiment in July.
To maximize its popularity, the company announced they were bringing back the "super limited" Szechuan sauce in select stores on Oct. 7. However, it turned out that not every store had it while others that did had them in a very little quantity.
This upset a number of customers in multiple locations extremely and there were even cases where the police were called in to control a crowd of angry fans chanting: "We want sauce."
FYI: We had nothing to do with this McDonald's stuff. Not happy w/how this was handled. Please be cool to the employees it's not their fault — Justin Roiland (@JustinRoiland) October 8, 2017
Roiland also reacted to the incident and clarified that the show's creators were not affiliated to the McDonald's promo and asked fans to be kind to fastfood employees. He also made it clear that he was "not happy" with how the promo turned out.