Salvation Army Gets Boost from Phillips-Van Heusen Corp.

The apparel company behind popular clothing brands Calvin Klein, Van Heusen, and IZOD is lending a hand to the Salvation Army's national clothing drive.

People who donate clean and gently used clothing, furniture, and household goods to Salvation Army stores from April 1 through May 31 will receive a $10 gift certificate at any Van Heusen, IZOD or Bass retail location.

The goal of the campaign is to replenish the clothing, furniture and household goods at Salvation Army Thrift and Family Stores, which have seen demands spike during the economic downturn. Money from the sales in these stores in turn directly support the Salvation Army's Adult Rehabilitation Centers where more than 300,000 men and women receive treatment for drug and alcohol addictions each year.

"We are excited to work with a company like Phillips-Van Heusen that understands how important it is to give back and are glad that the Army's customers and clients will benefit from this drive," said Major George Hood, national community relations and development secretary for The Salvation Army. "Despite the continued uncertainty in the economy, we're confident Phillips-Van Heusen's customers will help The Salvation Army continue to provide critical services to those in need."

The Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the brands Van Heusen, Calvin Klein, IZOD, ARROW, Bass, and G.H. Bass & Co. It also holds licenses to DKNY, Donald J. Trump Signature Collection, Kenneth Cole Reactions, MICHAEL Michael Kors, Tommy Hilfiger, and Nautica, among others.

"We are pleased to partner with The Salvation Army," said Phillips-Van Heusen Chairman and CEO Emanuel Chirico. "Our customers have always demonstrated a sense of responsibility to go along their sense of style by participating in numerous in-store charitable campaigns we have sponsored. We are thrilled to have this new opportunity to help people in need in the communities in which we live and work by incentivizing people to bring gently used goods to their local Salvation Army donation center."

The Salvation Army operates more than 1,300 thrift and family stores nationwide. It also operates more than 7,000 centers, including community centers, medical facilities and service units. Last year the organization utilized the services of more than 3.4 million volunteers in serving 69 million meals, supplying 10 million lodgings and distributing 20 million items such as clothes and gifts.

The Christian organization's 2009 Red Kettle campaign brought in a record $139 million.