You may have heard about this.
The article is pretty self-explanatory. The reason we used this image of me holding a Bible was a bit of a throwback to the old photos of Billy Graham (a personal hero and friend) holding his up while saying, "The Bible says . . . !"
If you look closely at the book I am holding up, it does not say "Bible." There is no cross on it. Yet, the image of someone holding a book up is now offensive to some. (It is indeed a Bible.)