Toyota has launched the seventh-generation Camry, America’s best-selling car for the past thirteen years, in numerous U.S. cities on Tuesday. The Japanese automaker hopes that the refurbished, lower-priced sedan will recover lost sales, which are down 8 percent this year.
Camry 2012 unveiling events ensued in Detroit, Los Angeles, and New York. All venues featured a video connection to a Kentucky plant where president of Toyota, Akio Toyoda, drove the first manufactured 2012 vehicle off of the assembly line.
In the video footage, Toyoda says, “You might say that this is an opportunity to show the world again what Toyota is all about.”
The president of the auto-making company says the Camry is “a symbol of Toyota’s success.”
The Camry remains the number one selling car in the U.S., outselling mid-size competitors like Nissan’s Altima, Ford’s Fusion, General Motor’s Chevrolet, and Hyundai’s Sonata Sedan.
The Camry 2012 launch is expected to free Toyota from damage caused by the numerous and costly safety recalls this year, as well as production shortages caused by the March earthquake in Japan.
Offering more spacious seating and improved driving dynamics, the new model release has spurred “the most excitement that we’ve ever had” said Bob Carter, Toyota division group president and general manager.
Carter spoke at the Toyota event in L.A. saying, “The all-new 2012 Camry blends an evolution of the car’s values – such as comfort, efficiency, reliability, and safety – with a more appealing design and engaging driving experience.”
Starting October 17, Toyota is planning the Camry’s all-time biggest marketing campaign. Advertisements will include the 2012 model being displayed extensively during this year’s Super Bowl in February.
The 2012 Camry will be available for sale at dealerships in October; and is offered in six different model grades, including a hybrid version.