These tips are excerpted from the book, Designed for Success: The 10 Commandments for Women in the Workplace by Dondi Scumaci.
Chock full of great career advice and useable information, this book shows you how to learn to think like a marketer and sell your personal brand.
Here are the 8 tips for marketing yourself graciously:
- Instead of talking about what you did, talk about the difference it made.
- Instead of talking about what you can’t do, talk about what you can do and what you are learning to do.
- Talk about your goals and how you will measure your success.
- Debrief results with your boss candidly and without apology. Listen to the difference between these two approaches: “I think the project went all right. There were some rough spots, but we made it through.” Compare that report with this one: “We met our objectives and we learned a great deal. I am most proud of the way we…”
- Quantify your results whenever you can. Instead of saying, “I think we will save a lot of money,” say, “I estimate a savings of more than $10,000.”
- When you fall short of your goals, ask for feedback, and talk about what you have learned from the experience and how you will apply those insights in the future.
- Talk about your weaknesses differently. Instead of saying, “I need to be more analytical,” say, “I want to strengthen my analytical skills. What projects or assignments would help me do that?”
- Even your challenges are opportunities to demonstrate creativity and problem-solving skills. When you aren’t getting the results you need, present the issues along with your recommendations and solutions.
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