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$99 HP TouchPad Sale: Will New CEO Cash In on Demand for Tablet Giveaway?

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  • TouchPad
    HP TouchPad
    Display of HP's $99 TouchPad
September 29, 2011|8:24 am

Following the installment of Meg Whitman as the new CEO of HP, rumors immediately sparked over whether she would renew the company’s $99 HP Touchpad, following the unprecedented demand of its cut-price sale.

The $99 HP TouchPad is arguably the best value-for-money product in electronics this year, and came about when HP decided to bow out of the tablets market and slashed its prices.

However, despite the rumors Whitman has immediately confirmed that she will move the company in a different direction, away from hardware.

After declining sales, HP earlier this year announced that it would be concentrating more on software and Whitman seems to be on board with that plan.

In her first interview as HP’s new CEO, Whitman confirmed that the company is standing by plans to acquire U.K. software market Autonomy Corp. for $10.3 billion.

She also stated that the company will continue to explore whether to sell or spin off the personal computer division, which was a move announced by HP on Aug. 18.

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“It does not signal a change in the strategy,” Whitman said yesterday in the interview. “We are behind the actions that were taken on Aug. 18. We are firmly committed to Autonomy.”

Whitman is known for working magic at company’s such as eBay, where she turned a 30-employee $4 million annual revenue firm into a giant with 15,000 employees and $8 billion in annual revenue in ten years.

“I have run a large company – not obviously as large as HP, but I have run a very large company. While I don’t have years of experience in an enterprise business, I bought a lot of software. I was one of the largest enterprise customers in Silicon Valley,” she said.

It does not seem like she plans to change the company’s strategy. Software seems to be staying the focus, so products like the TouchPad will probably receive little attention.

However, the massive success of this summer’s fire sale of the $99 HP Touchpad is hard to ignore, and Whitman may decide yet to capitalize on the demand while interest remains at fever pitch.

 

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