Billboards with thought-provoking messages "from God" are finding their way on highways across America.
With such one-liners as, Feeling lost? My Book is your map. --God" and "I love you. --God, motorists can see messages from God, perhaps answering questions that motorists have been asking.
In 1999-2000, the first GodSpeaks campaign managed to launch a total of 10,000 billboards containing "disarming" one-liners signed "by God" according to a statement released by the GodSpeaks national campaigner, The Demoss Group. Now, the GodSpeaks campaign is back with nine new messages and possibly more coming.
Since March 2005, billboard owners nationwide have already ordered more than 400 billboards and bus shelter posters in over 21 cities and are donating the advertising space as part of their public service campaign.
With the same anonymous sponsors behind it, the billboard campaign was launched by the 1100-member Outdoor Advertising Association of America (OAAA), who have picked it up as their national public service campaign.
Meredith Moller, spokesperson for OAAA, said: "We look at it as a campaign to inspire people to think positively about the roles that spirituality plays in their lives."
She continued, "Every faith is based in a belief of a God, and this campaign is very relevant to today's culture and we believe that this campaign might have opportunities to affect people."
Since the campaign is "evergreen" (always relevant), and has no agenda, owners can put them up as they have space throughout the years, said Moller.
The impact has been positive. One emailer told OAAA, "Wanted to say thank you very much for the God Speaks again campaign. These are very timely, much needed messages..."
OAAA President and CEO Nancy Fletcher said, For the past five years, it has continued to get people talking, thinking, and laughing, and members of the Outdoor Advertising Association of America continued to post it whenever and wherever they had the space available.
The creative team behind GodSpeaks says that the anonymous sponsor of the project wants Gods identity, rather than their own, to be the focus of the campaign.
The donor behind the GodSpeaks campaign simply wants to invite people to focus on God and chose billboards as a way to connect with people in their daily lives, said Mark DeMoss, President of the creative team and campaign spokesperson. The billboards are designed to draw attention to the God presented in the Bible in a creative, thought-provoking way."