Republican senators who voted to legalize same-sex marriage in New York are not being let off easy. New billboards have appeared and conservatives behind the ads aren't mincing their words.
"Roy McDonald: You're Fired!!!" says one ad that recently went up in Albany.
The group spearheading the ad campaign is the National Organization for Marriage. It plans to spend at least $2 million to defeat the seven state senators who voted to allow marriage for gays and lesbians in June. New York became the sixth and most populous state to legalize gay marriage.
Following the pro-gay votes, NOM started collecting donations to help defeat "the New York senators that betrayed marriage."
Billboards are the latest forms of media being utilized in NOM's campaign.
NOM President Brian Brown said they plan to spend $40,000 on the first round of billboards, according to New York Daily News.
"This is not going to end," he said.
Other Republican senators being targeted include Mark Grisanti, Stephen Saland, James Alesi, Carl Kruger, Joseph Addabbo, and Shirley Huntley.
“Throw out politicians who care more about lining their pockets with campaign contributions from gay millionaires than listening to the voices of everyday voters like you and me,” said Brown in an earlier email to supporters.
Earlier this summer, NOM issued mailings that compared the senators to Benedict Arnold.
"Mark Grisanti abandoned our shared principles. Worse, according to the New York Times, he joined three other Republicans to vote for the legislation only after Governor Cuomo helped raise $1 million from Wall Street billionaires and hedge fund managers to support the legislation," says one of the mailers.
"This isn't the first time someone surrendered their principles when cash was involved. Another New Yorker, Benedict Arnold, once received 6,000 British pounds sterling for his plot to surrender Fort West Point to the British."
Thousands of traditional marriage supporters also held rallies throughout New York in July, expressing outrage and calling for the issue of marriage to be put before voters and not the legislature.
"We are not going to rest until the people of this state get a vote," Brown said.